Culture Crisis...Not Health Care Crisis.....

Not billboard related but, insightful.

Please meet Dr Starner Jones from Jackson , Mississippi. His short 2-paragraph letter to the White House accurately puts the blame on a "Culture Crisis" instead of a "Health Care Crisis" Its worth a quick read:




I am a seventh generation Mississippian and wanted to come back here after going somewhere else for college and medical school.. My extracurricular interests are golf, hunting, fishing and college football.

Dear Sirs:
"During my last night's shift in the ER, I had the pleasure of evaluating a patient with an expensive shiny gold tooth, multiple elaborate expensive tattoos, a very expensive brand of tennis shoes and a new cellular telephone equipped with her favorite R&B tune for a ringtone. Glancing over the chart, one could not help noticing her payer status:Medicaid. She smokes more than one costly pack of cigarettes every day and, somehow, still has money to buy beer.
And our Congress expects me to pay for this woman's health care? Our nation's health care crisis is not a shortage of quality hospitals, doctors or nurses. It is a crisis of culture ˜ a culture in which it is perfectly acceptable to spend money on vices while refusing to take care of one's self or, heaven forbid, purchase health insurance. A culture that thinks "I can do whatever I want to because someone else will always take care of me". Life is really not that hard. Most of us reap what we sow. Don't you agree?

STARNER JONES, MD
Jackson , MS

Recency Theory

Out of home advertising is a frequency medium that provides multiple exposures to a message throughout the full duration of a campaign period.
According to Herbert E. Krugman, the manager of corporate public opinion research at General Electric, repeated exposure to advertising can lead to changes in the perceptions of what is important about a brand without the conscious or verbal recognition on the consumer’s part. This can also be considered in terms of top-of- mind awareness. Repeated exposure to advertising creates top-of-mind awareness and recall.
Defined in the book When Ads Work by John Philip Jones, recency reminds people who are already in the marketplace that a brand, store or service is a good choice. To avoid memory decline, multiple design executions for a campaign should be implemented simultaneously or introduced at appropriate intervals during the campaign period.

The Creative Challenge

Designing out of home advertising is visual storytelling. The expression of an idea can surprise viewers with words or excite
them with pictures. Through the use of humor or drama, out of home designs can influence consumer decisions and sell products.

Out of home designs depicting positive product or social benefits will achieve better recall responses among viewers than designs with inaccurate or misleading product information. A call to action is an effective technique for engaging a viewer. Out of home displays that include Internet addresses, telephone numbers and special offers can produce impressive results.

“You know you’ve achieved perfection in design, not when you have nothing more to add, but when you have nothing more to take away.”
Antoine de Saint-Exupéry, Artist
Pedigree | Dogs Rule

Advertising & Children

The outdoor industry protects children by observing a 500-foot buffer zone around schools and other places where children congregate (no ads promoting products illegal for sale to minors). Further, the power of outdoor formats is used to advance public health by promoting healthy activities, urging smokers to quit, and encouraging young people not to start smoking. The courts have ruled that commercial speech is protected under the First Amendment to the Constitutio

Billboards Bash Biden in Delaware

From eNewswire:

Billboards, addressed to Senator Joe Biden, have been strategically placed in Delaware to call on him to make the pending re-authorization of the Violence Against Women Act (VAWA) gender neutral so that all victims of domestic violence can benefit from the funding. Over 835,000 men report being victims of intimate partner violence annually, this number reflects 36% of all victims, yet the billions of dollars in VAWA funding can only be used for services to help women and children.